Franchises often struggle to differentiate themselves from other franchise locations on the local level. Since marketing for most franchises is conducted through national campaigns, local franchisees don’t always benefit. In reality, a competitor just a few blocks down the road has no distinct value proposition or differentiation, other than reviews. Online customer reviews provide an opportunity for individual franchise locations to demonstrate their value and commitment to customer satisfaction. Although franchises may represent the same brand, they often deliver a unique experience. Factors such as customer service, product quality and cleanliness may vary to some degree between locations. It’s true that franchises are not exactly like other businesses. But a solid online reputation and positive customer reviews can go a long way in attracting customers to a franchise location. Franchisees should use online reviews as an effective tool to drive success and one of the only ways to differentiate themselves from similar franchise locations in their area.