YMYL stands for �Your Money or Your Life� pages and is comprised of pages that are important enough that, were they low-quality, they could have a potential negative impact on a person�s life, income, or happiness. As a general rule, the pages that Google requires to be written by experts are known as YMYL pages. Google thinks of the following categories as examples of YMYL pages:
Shopping or financial transaction pages: webpages that allow users to make purchases, transfer money, pay bills, etc. online (such as online stores and online banking pages).
Financial information pages: webpages that provide advice or information about investments, taxes, retirement planning, home purchase, paying for college, buying insurance, etc.
Medical information pages: webpages that provide advice or information about health, drugs, specific diseases or conditions, mental health, nutrition, etc.
Legal information pages: webpages that provide legal advice or information on topics such as divorce, child custody, creating a will, becoming a citizen, etc.
News articles or public/official information pages important for having an informed citizenry: webpages that include information about local/state/national government processes, people, and laws; disaster response services; government programs and social services; news about important topics such as international events,
business, politics, science, and technology; etc. Please use your judgment and knowledge of your locale. Keep in mind that not all news articles are necessarily considered YMYL.
Other: there are many other topics that you may consider YMYL, such as child adoption, car safety information, etc
When it comes to these pages, Google has incredibly high page quality rating standards. This is Google�s effort to protect Google users from low-quality complex content that doesn�t possess the needed levels of E-A-T (Expertise, Authoritativeness, Trustworthiness)« Back to Glossary Index