Business to Business
70% of business sellers said the importance of using reviews in their marketing has increased in the last two years.
Reviews are so impactful that 9 out of 10 of business buyers are more likely to purchase a product after reading a positive review.
But few companies are using reviews in each stage of the purchase path. Companies that leverage reviews only in the final consideration phase are missing an opportunity to lead with a strength.
INDUSTRY RESEARCHG2Crowd & Heinz Marketing
“2018 Benchmark Report: The Impact of Reviews on B2B Buyers and Sellers”
Recency and Quantity MatterStriking a balance between recency and quantity of reviews is essential to maximize your impact on a prospect. 61% of business buyers would like to see 11-50 reviews, and 66% of business buyers would find those reviews more valuable if they were provided in the last three months.
You might have hundreds of glowing reviews to reference, but if they’re outdated, it’s time to add some new ones to the roster from Google and industry specific review portals.
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