Significant research exists to support the popularity of reading past customer reviews as part of the consumer purchase path, and the ultimate impact those reviews have on the final purchase decision. Last week at LocalClarity, …
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Last week Google announced that it will begin offering complimentary marketing materials to help small-business owners promote their local companies.
The Small Thanks Hub (https://smallthanks.withgoogle.com/) marketing materials are available to any U.S. national …
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How a Brand’s Engagement with Reviews Shapes Customers’ Perception
According to a Nielson study, up to 92% of consumers trust family and peer recommendations above all other forms of advertising. This directly correlates with the …
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