Five years ago 71% of consumers consulted a business review site prior to making significant purchases. Today the number has jumped to 92%.
LOCAL SEARCH EXAMPLES
Review of Local Search Result Pages in Financial Services Industry – Challenges and Opportunities
Google Is Catching Up
The Financial Services Industry is one of the few areas where review volume on Google remains light. One possible reason is the existence of a number of federal and state regulatory bodies that are designed to field customer complaints.
A lack of “Google Anything” should be considered an opportunity. Just a few positive reviews in a location will allow your local search result to stand out from the competition. Don’t let them get ahead of you by not actively following the recommendations for gaining positive Google Local reviews.