Local SEO & Review Management Glossary
Local Search & Review Management Glossary – Below are common terms used in local search engine optimization, online marketing, reputation management, and review management.
2
- 200 OK
3
- 301
- 302
- 403
4
- 404 Not Found
- 503
a
- Above the fold
- absolute Link
- Accelerated Mobile Pages (AMP)
- active
- activity Bias
- Acxiom
- AdCenter
- AdWords
- affiliate marketing
- age
- aggregator
- algorithm
- alt attributes
- alt text
- Amazon Home Services
- analytics
- anchor links
- anchor text
- Angie's List
- Apple Maps
- arbitrage
- audit
- Authoritative OneBox
- authority
- automated bid management software
b
- B2B
- B2C
- backlink
- bad neighborhood
- Baidu
- bait and switch
- banner blindness
- Bayesian average
- behavioral targeting
- Best Of The Web
- Better Business Bureau (BBB)
- bias
- Bing Places for Business
- black hat SEO
- blended search / blended results
- block level analysis
- blog
- blog comment spam
- Blogger
- bold
- bookmarks
- Bot
- Bounce rate
- brand page
- branded links
- Breadcrumbs
- brick-and-mortar
- broken links
- bug
- bulk upload
- business description
- Business Directory
- Business Page
- business signals
- business title
- buyer personas
- buyer's journey
c
- cache
- call to action (CTA)
- call tracking number
- canonical tag
- canonicalization
- category
- centroid
- check-in
- citation
- citation campaign
- city landing page
- claim
- click-through rate (CTR)
- Clickbait
- cloaking
- cluster
- clustering
- CMS (content management system)
- Competition
- competitor
- consistency
- content delivery network (CDN)
- content marketing
- conversion
- cookie
- correlation
- country indexes
- coupon
- crawl
- Crawl errors
- crawlers
- crawling
- CSS (Cascading Style Sheet)
- custom category
- custom field
d
- data provider
- de-indexing
- deep link
- defective links
- directory
- disallow
- disavow
- do-follow link
- Domain Authority (DA)
- domain name
- domain popularity
- doorway page
- driving directions
- duplicate content
- duplicate listing
e
- engagement
- engaging content
- entity
- entry page
- Expertise, Authoritativeness, Trustworthiness/Trust (E-A-T)
- external link
f
- F-Shape
- Facebook Graph Search
- Facebook Local Search
- Factual
- feed
- Fetch as Google
- filter
- Flash
- Foursqaure
- fragment URL
- frame
g
- geo-targeting
- geotagged
- go-to-client
- Golden Triangle
- Google+
- Google Account
- Google AdWords
- Google AdWords Express
- Google algorothm updates
- Google Analytics (GA)
- Google Business Photos
- Google Home Service Ads (HSA)
- Google+ Local
- Google Local Business Information Quality Guidelines
- Google Local Gides
- Google MapMaker
- Google Maps
- Google Messaging
- Google My Business Community
- Google My Business (GMB)
- Google My Business Top Contributors
- Google News Sitemap
- Google Offers
- Google Phantom III
- Google Places
- Google Posts
- Google Questions and Answers
- Google Search Quality Evaluators
- Google Trends
- Google Webmaster Guidelines
- Guidelines for Representing Your Business on Google
h
- Hawk Update (Google)
- hCard
- head keywords
- header tags
- HERE PrimePlaces
- highjacking
- home page
- HomeAdvisor
- HotFrog
- hreflang
- hReview
- .htaccess
- HTML (HyperText Markup Language)
- Hummingbird (Google)
- hyperlocal
i
- inbound link
- Infogroup
- information retrieval
- Insights
- internal anchor text
- internal link
- IP address
- IYP (Internet Yellow Pages)
j
- JavaScript
k
- Keyword
- KML (Keyhole Markup Language)
- Knowledge Panel
l
- landing page
- LBC (Local Business Center)
- LBL (local business listing)
- LBS (location-based service)
- link
- link building
- link equity
- link juice
- load time
- local algorithm / local results
- Local Conversion Rate (LCR)
- Local Guides
- local indexes
- local pack ads
- local search ranking factors
- local SEO (local search engine optimization)
- Local University
- location prominence
- long-tail keywords
m
- machine learning
- Manta
- manual action
- MapQuest
- maps algorithm / maps results
- MerchantCircle
- merge
- meta description
- meta keywords
- meta tags
- microformat
- mobile
- mobile first index
- mobile friendly
- Mobile-Friendly Test
- mobile optimization
- Mobilegeddon (Google)
- My Places
- MyMaps
- myth
n
- NAICS (North American Industry Classification System)
- NAP / NAP+W (Name Address Phone + Website)
- natural algorithm / natural results
- Needs Action
- Niche
- nofollow
- noindex
o
- off-listing / off page
- on-page
- OneBox
- organic algorithm / organic results
- outbound link
- owner response
p
- page rank
- Panda
- Panoramio
- Payday (Google)
- PBN
- penalty
- Pending
- Penguin
- phone number
- phone verification
- physical address
- Picasa
- Pigeon (Google)
- Pirate (Google)
- place label
- Place page
- PO Box
- popularity
- postcard verification
- PPC (pay-per-click)
- product/service keywords
- proximity
q
- quality link
r
- rating
- redirect
- Regional Expert Reviewer (RER)
- Relative Link
- rel="author"
- relevance
- responsive
- review
- review generation
- review generation manipulation
- review guidelines
- review management
- review spam
- review station
- rich snippets
- ROBO
- robot
- robots
- robots.txt
- root domain
- RSS (really simple syndication)
s
- schema
- Schema.org
- Search Console
- search engine optimization (SEO)
- Search operators
- search visibility
- SEM (search engine marketing)
- sentiment / sentiment analysis
- SEO Copy Writing
- SEO (search engine optimization)
- SERP Features
- SERP (search engine result page)
- server logs
- server side includes
- service area
- service area/service radius business
- seven-pack (7-pack)
- shares/likes
- short-tail keywords
- site architecture
- Sitelinks
- sitemap
- sitewide
- SMB (small-to-medium business)
- snack pack
- Snippet Length Increase (Google)
- social media (SM)
- Soft 404
- specialty field
- spider
- SSL
- status code
- Street View
- structured citation
- structured review
- subdomain
- SuperPages
- Suspended
t
- taxonomy
- ten-pack (10-Pack)
- testimonials
- third party
- three-pack (3-Pack)
- title tag
- Top Level Domain (TLD)
- topical relevance
- Topical Trust Flow
- TripAdvisor
- troubleshooter
- trust
- Trust Flow (TF)
u
- UGC
- unique content
- unique visitors
- universal algorithm / universal results
- Universal Business Listings (UBL)
- unstructured citation
- unstructured review
- URL
- useful content
- user-agent
- user behavior
v
- velocity
- Venice Update
- verify
- vertical search
- virtual office
- visibility
w
- We Currently Do Not Support The Location
- web directory
- web pages
- web reference
- web watalogs
- Webmaster Central
- webmaster guidelines
- website structure
- websites
- white hat
- WHOIS
- widget
- WordPress
- world search engines
- WYSIWYG
x
- X-Robots-Tag HTTP header
- XHTML
- XML (eXtensible Markup Language)
- XML Sitemap
y
- Yahoo! Local
- Yandex
- Yelp
- YMYL
- Yodle
- YouTube
- YP.com
z
- Zagat
- Zomato