local SEO (local search engine optimization)

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Local SEO is a strategy and process to optimize a site or pages on your site to show for organic queries in the search engines where the intent of the searcher is to find local information.

In the past few years, local SEO has become more prominent because of the rise of smartphone usage and better connectivity to the web while people are on the go. In fact, mobile digital media time in the U.S. is now higher than any other source.

According to Google, 95 percent of mobile users search for local information with their phones with the primary goal of calling or visiting a business. Since Google and other search engines want to give their users the most relevant information, local SEO will continue to grow in importance.

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