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Local SEO Changes
Updates to the local search & maps landscape
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November 27, 2024
GBP Update Targets Delivery Of Age-Restricted Products
Google now requires service-area businesses selling age-restricted products to have a physical storefront to maintain their Business Profiles, ensuring compliance with age verification and regulatory standards.
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November 21, 2024
DOJ demands sale of Chrome
DOJ pushes Google to divest Chrome, limit Android Search, and end Apple search deals amid antitrust lawsuit
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November 14, 2024
November 2024 update rolls out
Google’s November 2024 core update shows mixed impact; most sites report little changes as of writing.
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October 28, 2024
Google expands AI Overviews to hundred plus countries
Google expands AI Overviews to 100+ countries, supporting multiple languages for enhanced global search experiences.
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October 11, 2024
Google Adds Edit & Delete Button Links To Reviews
Google has updated their UI for reviews by adding an edit and delete button next you reviews made to a GBP listing.
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October 7, 2024
October 2024 - New Categories added to GBP
In the first major update since July, Google has added new selectable business categories for several businesses
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October 1, 2024
Generative search experience and Deep Search Expanded
Microsoft has expanded Bing's generative search for queries detailed search queries. Users in the United States can try searching “Bing generative search.” This AI-driven feature combines Bing results with advanced language models for tailored answers, with Deep Search gradually rolling out in beta to improve search accuracy.
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September 12, 2024
What you need to know about SearchGPT
In an early access to OpenAI's SearchGPT, users were able to see firsthand how quickly the landscape is changing away from 10 blue links
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September 3, 2024
August 2024 core update rollout is now complete
From August 15, 2024, to September 3, 2024, Google worked on its core update, which changed ranking movement and search results
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August 23, 2024
Search Local Pack UX Update
Google has unvieled the local pack, offering a new local results box for searching.
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August 6, 2024
GBP Listings See Also Carousel Leading To Competitors
Google is testing the "see also" carousel on Google Business Profiles.
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July 26, 2024
Local Book Online CTA For Call Business
Google seems to be testing a new option for the Book Online call to action option that does not use an online booking service but rather lets you call the business directly.
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July 11, 2024
Search results being tested with thin video snippets
Google is testing a new video format for its search results in the mobile search results. The tests shows a video search result snippets with smaller video thumbnails in the results.
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June 26, 2024
Verification Status Tool Gains New Options
Google has added new fields and options to the Google Business Profiles verification status tool.
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June 4, 2024
Business Profiles Tests Chat With SMS & WhatsApp
Just as chat is being removed from Google Business Profiles, users have seen tests for native SMS and WhatApp support for listings.
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May 28, 2024
Business Profile chat and call history going away
July 31, 2024, Google will shut down call history and chat. Make sure to download your chat and call history before the end of July.
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May 14, 2024
Google rolls out AI Overviews in US
The AI Overviews gives answers to queries using generative AI technology powered by Google Gemini.
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May 10, 2024
Google Local Panel Seen With Owner Attribute
Google can now show the owner of a business in the local Knowledge panel search results.
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May 6, 2024
Google Search Tests Showing Only Local Listing For Near Me Queries
Google Search appears to be testing showing only local listings from Google Business Profiles for many "near me" types of queries.
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April 18, 2024
EU Google Maps changes cause headaches
Multiple users in the EU have reported their frustrations while trying to use Google Maps post Digital Markets Act
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