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October 23, 2024
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February 20, 2025
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November 7, 2024
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April 10, 2025
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Local SEO Changes
Updates to the local search & maps landscape
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April 3, 2025
AI Summaries in Local Knowledge Panels
Google shows AI business summaries in knowledge panels to describe what the business is and what it offers.
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April 2, 2025
Local Questions & Answers Feature Removed?
The Google local feature, which showed questions and answers on local panels is not working for most businesses.
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March 25, 2025
New Ads Within Features Snippets Labeled "You Might Also Like"
Bing tests "You might also like" ads in featured snippets, raising concerns from users.
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February 17, 2025
Enhanced GBP Verification Failure Notifications
Google enhances Business Profile verification emails with detailed failure reasons and clear guidance.
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February 10, 2025
Review Count Issue Actively Being Fixed
Google review counts are temporarily incorrect. No action is needed - they're working on a fix.
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January 22, 2025
Business Profiles Launches Chat With Text & WhatsApp In US
Texting & WhatsApp for GBP expands from international to US markets.
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January 14, 2025
Google's Search Dominance Shows Slight Cracks
Google's search share drops below 90% globally, while Bing gains slightly; the larger impact remains uncertain.
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January 9, 2025
Business Profiles Gains Add To Menu Option
Google now lets users add their restaurant's menu via a PDF without replacing the current
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December 24, 2024
AI Organized Restaurant Results Rolling Out
Google launches AI-powered restaurant search results, organizing dining recommendations for improved personalized search experience.
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November 27, 2024
GBP Update Targets Delivery Of Age-Restricted Products
Google now requires service-area businesses selling age-restricted products to have a physical storefront to maintain their Business Profiles, ensuring compliance with age verification and regulatory standards.
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November 21, 2024
DOJ demands sale of Chrome
DOJ pushes Google to divest Chrome, limit Android Search, and end Apple search deals amid antitrust lawsuit
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November 14, 2024
November 2024 update rolls out
Google’s November 2024 core update shows mixed impact; most sites report little changes as of writing.
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October 28, 2024
Google expands AI Overviews to hundred plus countries
Google expands AI Overviews to 100+ countries, supporting multiple languages for enhanced global search experiences.
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October 11, 2024
Google Adds Edit & Delete Button Links To Reviews
Google has updated their UI for reviews by adding an edit and delete button next you reviews made to a GBP listing.
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October 7, 2024
October 2024 - New Categories added to GBP
In the first major update since July, Google has added new selectable business categories for several businesses
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October 1, 2024
Generative search experience and Deep Search Expanded
Microsoft has expanded Bing's generative search for queries detailed search queries. Users in the United States can try searching “Bing generative search.” This AI-driven feature combines Bing results with advanced language models for tailored answers, with Deep Search gradually rolling out in beta to improve search accuracy.
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September 12, 2024
What you need to know about SearchGPT
In an early access to OpenAI's SearchGPT, users were able to see firsthand how quickly the landscape is changing away from 10 blue links
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September 3, 2024
August 2024 core update rollout is now complete
From August 15, 2024, to September 3, 2024, Google worked on its core update, which changed ranking movement and search results
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August 23, 2024
Search Local Pack UX Update
Google has unvieled the local pack, offering a new local results box for searching.
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August 6, 2024
GBP Listings See Also Carousel Leading To Competitors
Google is testing the "see also" carousel on Google Business Profiles.
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