Google has phased out the short name feature on Google Business Profiles. Users with existing custom URLs (like customsite/YourBusinessNameHere) will continue to function as of writing. However, Google is stripping these links from public view on Google Search and Maps.

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If you currently use a short name, here is how this update affects your profile:

• Visibility: Short names will no longer be displayed on your Business Profile to you or your customers.
• Creation/Editing: The ability to create new short names or edit existing ones has been disabled.
• Reporting: Customers can no longer report or flag existing short names, as the option has been removed from the interface.
• Functionality: Existing links and URLs will still work if shared directly, but they are no longer a supported "feature" of the profile display.

Google introduced short names in 2019 to help businesses create branded, easy-to-remember links for their profiles. According to the announcement from Google, this move is part of a broader initiative to "simplify the product experience."

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