Users are reporting emails from Google about changes to how it normally verifies business details. We are seeing a new approach where Google may proactively reach out to confirm that listing information is still accurate.
According to the email recieved by multiple users, Google may now reach out using automated messages via call, text, or WhatsApp to the verified phone number on a business's profile — occasionally checking in to confirm that business details are still accurate and up to date.
Key details from Google's email:
- Any information provided in response — including photos and posts — will be added to the profile automatically.
- Business owners can edit or remove any updates at any time.
- Shared content must align with Google's content policies to avoid account suspension.
- So you wont get suspended for another person linking imagery to your listing.
- Automated messages can be turned off at any time through your GBP settings.
This is a big shift in how Google keeps business listings accurate. Rather than waiting for owners to manually update their profiles, Google appears to be moving toward a more proactive, outreach-based model — essentially crowdsourcing verification from the business owner themselves using familiar channels like text messages and WhatsApp.
The most important thing to be aware of: anything you respond with could go live on your profile automatically. That means business owners should treat these messages carefully — only responding with accurate, policy-compliant information.
If you'd rather not receive these messages, Google says you can opt out through your Business Profile settings at any time. But in the meantime, stay vigilent!
