Google has unvieled the local pack, offering a new local results box for searching.

Google is testing the "see also" carousel on Google Business Profiles.

Google seems to be testing a new option for the Book Online call to action option that does not use an online booking service but rather lets you call the business directly.

Google is testing a new video format for its search results in the mobile search results. The tests shows a video search result snippets with smaller video thumbnails in the results.

Google has added new fields and options to the Google Business Profiles verification status tool.

Just as chat is being removed from Google Business Profiles, users have seen tests for native SMS and WhatApp support for listings.

July 31, 2024, Google will shut down call history and chat. Make sure to download your chat and call history before the end of July.

The AI Overviews gives answers to queries using generative AI technology powered by Google Gemini.

Google can now show the owner of a business in the local Knowledge panel search results.

Google Search appears to be testing showing only local listings from Google Business Profiles for many "near me" types of queries.

Multiple users in the EU have reported their frustrations while trying to use Google Maps post Digital Markets Act

Google has issued a correction stating that Web Stories are still visible in image search results

Google has officially rolled out new shopping and maps features that leverage AI tools

Some Google searchers can now "heart" local reviews within Google Search and Maps Local listings

Bing's new generative AI feature helps searchers with complex questions that don’t have simple answers

Google is automatically linking businesses' social media posts on Google Business Profiles.

Google introduces a local search box titled "Nearby events and deals."

GBP categories introduce air ambulance service, boat detailing service, and Business attorneys, among others.

Google’s Search Generative Experience (SGE) has a massive impact on healthcare queries.

Google Business Profiles allows you to use a feature named Market Comparison.