Google's global search market share fell below 90% in late 2024 for the first time since 2015, dropping from 91.62% to 89.74% year-over-year. Bing saw a razor thin increase from 3.37% to 3.97% during the same period. In mobile search results, Google is still dominant at 93.88% coming down from 95.8%. Bing holds just 0.84%. In the US market, Google briefly reached 90.37% in November 2024 but returned to its typical 87-88% range.
Alternatively, data from Cloudflare shows different outcomes, with Google at around 88.7-88.9% in 2024. The varying data sources and metrics make it unclear whether these changes represent a meaningful competitive shift in the search market. However, it is exciting prosect that Google could be losing larger slices of the pie in years to come.
