bait and switch

 In

Bait and switch is the act of attracting customers by advertising really low prices, then encouraging the person to buy more expensive items, goods or services. This is a very common practice throughout the entire business world. Another effective method is to link to information websites rather than commercial, as people are more attracted to them. Bait and switch can also be used with business pages, where a business page takes calles but then farms the service out to a different business.

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