Review guidelines and content policies are set by the review platforms to indicate the content that can and cannot be included in review content. The platforms have varying rules. For example, Yelp doesn’t permit businesses to ask customers for a review, but Google is fine with that practice. vary from platform to platform.
The rules within each platform are also subject to change. In December of 2017, Google began to allow appeals for removal of past employee reviews.« Back to Glossary Index