relevance

The degree to which a certain business or certain website matches the intent of a searcher’s keyword. In local search, a particular business must be considered by the search engines to be relevant for a particular keyword in order to rank for that term – but typically cannot rank for terms for which it is not considered relevant. For instance, a popular restaurant may rank first in local results for “restaurants” or “fine dining,” but would not necessarily be considered relevant for search terms like “bars” or “pubs” – even though they are related terms. See also: algorithm, local algorithm / local results