Google’s update, named Hawk, dealt with a specific problem that local businesses would face. If two businesses in the same industry were too close together, they would not show up in local searches. WIth Hawk, the geographical location in which Google would check was made much smaller, eliminating many of these issues. That said, there may still be some issues with multiple same-industry businesses in one office (such as medical office buildings) but for most businesses, this will improve the likelihood that they are found through Google searches.

« Back to Glossary Index