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FULL-SERVICE REVIEW MANAGEMENT FEATURES
Academic research & industry surveys validate the benefits of responding to customer reviews.
The volume of new Google reviews (powered by 50 million Local Guides) is catching most companies flat-footed. In fact, only LocalClarity client has experienced a 20 fold increase in monthly reviews since 2015. This is expected to double again this year.
In addition to the sheer volume of reviews, Google continues to drive change at an incredibly rapid pace. Immediately after launching the Local Guides program they added Local Posts to the local knowledge graph. Then they added Q&A. Then they added food and service menus. And now Google is changing the entire process for home service businesses.
Regardless of the resources allocated by even the largest companies, Google local search is evolving at an incredibly rapid pace – and no one expects them to slow down anytime soon.
The active moderation of Google reviews overlaps the responsibility of several departments within a company. Depending on the company’s structure, it could fall under the purview of: