disavow

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Disavow is an action taken when you want to disassociate yourself with a particular site. As on the internet everyone can link to you, there might be sites you want Google to ignore. Links are a vital part of the ranking algorithm and is important that search engines find mostly high quality and relevant links to your site. Whether you are doing a proactive backlink audit or cleaning up after a link penalty, you will need a disavow file to upload to Google Search Console.

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