A buyer persona is a semi-fictional representation of a company’s ideal customer based on market research and real data about existing and target customers.

When creating a buyer persona(s), companies should consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.

Buyer personas can provide tremendous structure and insight for your company. A detailed buyer persona will help determine where to focus time, guide product development, and allow for alignment across the organization. As a result, companies will be able to attract the most valuable visitors, leads, and customers.

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