click-through rate (CTR)

 In

The rate at which users click on an advertisement, link, or other search engine result. CTR is one metric used for measuring the success of online campaigns. In the case of local businesses, it’s hypothesized that specific types of clicks on Google My Business listings can positively impact rank. These would include clicks-to-call, clicks-to-website, and clicks-for-driving-directions.

« Back to Glossary Index
Recent Posts