New research continues to provide strong evidence that customers expect local businesses to respond to reviews. In turn, businesses that respond to reviews are perceived to care about their customers, and that responding to …
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How to Monitor Your Restaurant Review Sites
For the restaurant industry, online reputation management is an essential ingredient for success. As online reviews increasingly influence how diners make decisions, restaurants live and die by their standing on sites like Google, Yelp, Facebook, …
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11 Steps to Take When Your Competitor is Writing Negative Reviews About Your Business
11 Steps To Take When Your Competitor Is Writing Negative Reviews About Your Business
Running a business of any size can be a great deal of work. As you start to grow and expand you …
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Franchise Review and Reputation Management Unique Issues
Franchise Review And Reputation Management Unique Issues
Franchise businesses face unique challenges in maintaining a high level of customer satisfaction across franchise locations. With many locations to account for, franchisors must set high standards and …
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How to Create Direct Links to Your Google Review Page
How Do I Create A Direct Link To My Google Reviews Page?
Looking to get more reviews on Google?
Increasing the number of high-quality reviews for your business is one of the best ways to …
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Survey Results – As Income and Education Increase, Online Reviews Become More Important
Do Images Boost Your Google Local Listings?
Should you spend the time and effort to add photos to your Google My Business listing? Yes, absolutely.
This question is easy to definitively answer because we see the data from Google My Business …
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New Research – Responding to Reviews Improves Customer Opinions
Significant research exists to support the popularity of reading past customer reviews as part of the consumer purchase path, and the ultimate impact those reviews have on the final purchase decision. Last week at LocalClarity, …
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Google Launches Free #SmallThanks Hub for Small Businesses
Last week Google announced that it will begin offering complimentary marketing materials to help small-business owners promote their local companies.
The Small Thanks Hub (https://smallthanks.withgoogle.com/) marketing materials are available to any U.S. national …
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Survey Results Support the Importance of Responding to Customer Reviews
How a Brand’s Engagement with Reviews Shapes Customers’ Perception
According to a Nielson study, up to 92% of consumers trust family and peer recommendations above all other forms of advertising. This directly correlates with the …
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