LocalClarity’s RealityCheck™ workflow has expanded its scope to include Apple Business Connect data, giving brands broader multi-platform visibility into listing accuracy across the places customers actually discover them. With this update, RealityCheck™ not only continues to monitor discrepancies between your first party data, your Google Business Profile (GBP) database, and your public listings, but also brings Apple’s location data into the same powerful daily comparison and correction workflows so you can see, filter, and reconcile inconsistencies across both ecosystems.
We launched RealityCheck™ in November 2025 to solve a straightforward problem: your official business data doesn't always match what's actually showing up online. It runs daily checks comparing what customers see publicly, such as location names, addresses, hours, categories, against what you've told us is correct.
Brands started using it right away to catch these mismatches before customers ran into wrong information or before AI platforms picked up and spread the errors even further. We added some useful features in December 2025: better controls for which data fields to monitor, timestamps showing when we first spotted each issue, and improved filtering so you can zero in on problems faster. The addition of the data powering Apple Maps extends the capabilities into your full local presence
Side-by-Side Platform Comparison
When a discrepancy is detected between your data points, RealityCheck™ displays both values side by side with the source of truth clearly labeled. Teams can see exactly what differs and immediately take action to correct it without switching between systems or cross-referencing spreadsheets.
One-Click Correction Across Platforms
Each discrepancy includes direct resolution actions. Teams can push their source-of-truth data from 1st Party or Google Business Profile to Apple Maps with a single click, instantly correcting the mismatch. If the Apple Maps value turns out to be more accurate, teams can accept that value instead and update their records accordingly. Corrections flow through immediately, eliminating the delay between identifying a problem and fixing it.
Triage Tools for High-Volume Remediation
Not every discrepancy can be resolved immediately. For issues that need further investigation, records can be masked for later resolution or cleared from the table entirely. This keeps the active discrepancy list focused on actionable items and prevents teams from losing track of deferred issues.
Daily Apple Maps Monitoring
The same automated daily comparison that identifies mismatches against Google Business Profile now runs against Apple Business Connect data. Hours, addresses and location names are checked every day, and new discrepancies surface automatically. Teams no longer need to manually audit their Apple presence or wait for customer complaints to discover and correct incorrect information.
Unified Filtering Across Platforms
All existing RealityCheck™ filters (field type, discrepancy status, location group, and first-detected timestamps) now apply across both Google and Apple data. Teams can isolate only Apple Maps discrepancies, only hours mismatches across both platforms, or any combination that fits their correction workflow. This keeps high-volume remediation manageable even for portfolios with thousands of locations.
LocalClarity is continuing the evolution of RealityCheck™ with plans to:
