Summary

The local listing detail page has been completely rebuilt to provide all users with greater visibility to their existing listing details and insight into what options might be available for greater local search discovery and higher map rankings.

Background

Google is continually expanding the available data sets to help you refine and expand your local search and map exposure and rankings. First, it was a major addition of attribute options. Then, during COVID, they added safety and delivery options. In 2023, Google expanded eligible department options. In 2024, we saw services and location open status having major impacts on rankings and greater visibility to each location’s social media links. Now, we’re seeing posts coming back to impact AI-powered results. This update helps every client have a better sense of their optimization status for every available data point.

Details

Attribute Options Expansion

• Diverse attribute capabilities
  • Accessibility, amenities, crowd, parking options, planning requirements, social media links, and more, Added safety and delivery options

Departments and Business categorization

• Expanded eligible department options
• Increased granularity in business categorization
  • Expanded list of categories added for better local search optimization and category fit for business

Ranking and Visibility Improvements

• Services impact on local rankings
  • Adding Free Form and structured services to listings
• Location open status visibility
• Enhanced social media link exposure
  • Linked Social media posts are showing in search results, showing a connected local social universe

Health Score details:

• Provides clients comprehensive optimization insights
• Identify what fields are missing and where to focus attention to gain better local search results

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Whats Next

Now that we've created a home for these addtional data points for each listings and department, we're planning on making it easier to identify any data inconsistencies across sources.