The Retroactive Sentiment Analysis Scans feature has been introduced to empower users to analyze past reviews effectively, automating the tagging of topics, sentiment scores, and identified emotions.
The more reviews you have, the harder it is to see the themes across locations. LocalClarity's review sentiment analysis first identifies that topics contained in each topic and then scores the positive or negative sentiment and the emotions expressed. This data becomes even more valuable as you can look at trends and seasonality across time, so we have built into the platform functionality to trigger a scan of historic reviews.
The first thing you'll see when you go into Settings > Review Management is that we have extended the sections into three tabs to hold all of the control settings.
ReviewsInbox Configuration
Set the options for which details are is presented in the ReviewsInbox™, from the location elements above the review detail right pane to the synchronization settings.
Response Settings
Setting the review response workflow defaults and the delay from the response submission to actual delivery.
Sentiment Analysis
Options for turning on review comment topic identification and sentiment scoring, including the controls for retroactive scoring.
The initial update allows users to trigger a Retroactive Sentiment Analysis Scan on their repository of past reviews. Upon initiating the scan, the system will run through each review and auto-tag identified topics from the reviews, assign sentiment scoring on a 5-point scale (extremely negative to extremely positive), and then tag any identified positive or negative emotions expressed. These identification can then be accessed in downloaded reports for aggregation.
The platform can process about 1,500 reviews in about 20 minutes, possibly longer if we have multiple scans running concurrently. We recommend selecting the option to 'Notify when completed'. Please contact Client Success if you need to run a scan for more than 10,000 reviews so that we can work to batch the process effectively.
Currently, if a scan is run across reviews that already have sentiment analysis, the process will skip over the review. In a future update, you'll have the power to provide custom instructions for topic clusters and the option to override existing sentiment scoring.
The Retroactive Sentiment Analysis Scans feature will allow access to Competitor reviews. This will provide the data foundation for an entirely new reporting structure for both internal and competitive reporting. Stay tuned for these exciting developments!
