Local Search & SEO Glossary

While many will use web directory and search engine interchangeably, the two terms mean something very different. A search engine is an automated piece of software that crawls through the internet indexing information.A web directory, on the other hand, is something akin to the Yellow Pages of the internet. A listing of websites, under a category, put together by humans. A web directory will not be as complete when it comes to results, but it is a more curated listing of sites.These are generally put into categories that go from broad to narrow, the more you hone in on what you are looking for.If you want to get on to a web directory either submit your site to the owner of the web directory or hope they find your webpage and add it naturally.

A webpage is connected to the World Wide Web and can be viewed or "visited" using a web browser (e.g., Chrome), a browser on your phone, or a search app. In the 1990s, webpage content was mostly text and links. Today, webpage content includes many forms of media (such as images, videos, etc.) and functionality (such as online shopping features, email, calculator functionality, online games, etc.).The webpage that first appears when you go to a website is the startpage (frequently a homepage). The website's other pages are referred to as subpages.

Before search engines made it much easier to find websites than when the internet was still in its infancy, web catalogs were the go-to answer for finding a website. A web catalog is a collection of linked web pages which are generally sorted by specific criteria e.g. art. This was how individuals found web pages before search engines came about, and can still be useful for getting your website some additional traffic. Web catalog entry not only gives you additional eyes on your website, but it gives you a powerful additional backlink.

The old name of the free service offered by Google for users with a Google account to claim ownership of a particular website. Bing's and Yahoo's versions are called Webmaster Center and Site Explorer, respectively. Allows users to submit verified sitemaps for that domain.As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console. In January 2018, Google introduced a new version of the Search Console, with a refreshed user interface and improvements.

Websites and web pages are different. A website is a collection of web pages that are connected to a central unique domain name. The central domain name often called the "home page", is the first page a user sees when they type in a web address. From there, clickable links, generally single words or phrases like "About Us" take users to subpages, or web pages, that will have a unique domain name (domain.com/aboutus) and are not directly accessed when typing in a website's name.A website can also be a single page, though, if it has no subpages or links to other pages under the same domain, called single-page websites.

Any methods that exist solely to deceive or manipulate search engine algorithms and/or users. Also known as: Black Hat SEO, Spam, Spamdexing, Search Spam

An element of a graphical rather than a textual user interface that prompts users to act or displays information. It is usually a stand-alone element that can be embedded in a web page as an advertisement or interactive experience.

Commonly believed to imply following only practices which are deemed acceptable under the published webmaster guidelines.

The contact information kept on file by a domain registrar for the official owner of a domain name. Can be made private, but public WHOIS information may be viewed by the local search engines as a particularly trusted citation. See also: domain name, citation, URL (uniform resource locator)

Originally released as a blogging platform, WordPress has become a popular platform for the development of whole websites

These are guidelines are published by search engines, describing behaviors and practices which the search engine considers to be acceptable. Failing to comply with those guidelines can result in a loss of rankings or punitive action.

The number of clicks on the website link provided in your client�s business profile. This new metric has been added to the �Interactions� section of the Performance page and it doesn�t include clicks on the website from Google Business Profile websites, so this number may be different from what you see on the Insights page or in Performance reporting.

Stands for "What You See Is What You Get." Usually refers to interfaces in content management systems that allow someone who doesn't know computer code to create and edit webpage information. See also: HTML (HyperText Markup Language), CMS (content management system)

How a website connects its webpages to help visitors navigate that site. Website navigation comes in a few different forms, including: Main Navigation: The major topics or subjects your website is focused on. For instance, on SEJ our Main Navigation consists of SEO, News, PPC, Content, and Social. Secondary Navigation: Topics related to the main navigation. For instance, on SEJ secondary navigation includes links to webinars, podcasts, guides, SEJ Summit, and other topics. Footer Navigation: Typically this includes links to pages that contain important informational resources about a brand or business. These pages usually aren't important for ranking purposes. For example, SEJ's footer navigation links to our About Us page, privacy policy, and our various social profiles. Related Links: This area usually appears in the right rail or beneath content. It might be called Most Popular, Most Read, or Trending Now. Content Links: Links that appear within your main content (e.g., articles, landing pages). Breadcrumb Navigation: This type is less popular than it once was. Essentially, each webpage shows a trail to help quickly tell visitors where they are on your site. For example: Home > SEO > Link Building > What Is Website Navigation? Also known as: Internal Links (or Internal Linking), Site Architecture

Bare-bones computer code that is very easy for search engines to read. XML is similar to HTML but is not really intended to be read by humans. Sitemaps are usually uploaded to Google Webmaster Tools and are in XML format.

An XML sitemap is the list of pages and resources in an .xml file that you submit to Google.

The X-Robots-Tag allows you to control how individual pages are indexed in Google. Using the HTTP header you can define these settings, as needed when you create individual pages in HTML.

eXtensible Hypertext Markup Language. A language which reformulates HTML 4.0 in XML syntax.

Founded in 2004, Yelp has become a dominant player in the world of local business reviews. Most local business owners will wish to create a Yelp profile. Yelp has earned both considerable popularity and a measure of criticism for marketing practices which have resulted in legal settlements.

Yandex is a technology and Internet services company in Russia. It is the most popular website and search engine in Russia, with traffic close to or surpassing Google.Yandex started as a Russian search program for MS-DOS called Arkadia, written by Arkady Volozh and Arkady Borkovsky. In 1997, they launched the search engine Yandex.ru and today offer search and other services.

The local business listing center of Yahoo.com. As of 2020, it is being managed through a Yext.com partnership.

YMYL stands for "Your Money or Your Life" pages and is comprised of pages that are important enough that, were they low-quality, they could have a potential negative impact on a person's life, income, or happiness. As a general rule, the pages that Google requires to be written by experts are known as YMYL pages. Google thinks of the following categories as examples of YMYL pages: Shopping or financial transaction pages: webpages that allow users to make purchases, transfer money, pay bills, etc. online (such as online stores and online banking pages).Financial information pages: webpages that provide advice or information about investments, taxes, retirement planning, home purchase, paying for college, buying insurance, etc. Medical information pages: webpages that provide advice or information about health, drugs, specific diseases or conditions, mental health, nutrition, etc. Legal information pages: webpages that provide legal advice or information on topics such as divorce, child custody, creating a will, becoming a citizen, etc. News articles or public/official information pages important for having an informed citizenry: webpages that include information about local/state/national government processes, people, and laws; disaster response services; government programs and social services; news about important topics such as international events, business, politics, science, and technology; etc. Please use your judgment and knowledge of your locale. Keep in mind that not all news articles are necessarily considered YMYL. Other: there are many other topics that you may consider YMYL, such as child adoption, car safety information, etc. When it comes to these pages, Google has incredibly high page quality rating standards. This is Google's effort to protect Google users from low-quality complex content that doesn't possess the needed levels of E-A-T (Expertise, Authoritativeness, Trustworthiness)

Founded in 2005, Yodle offers a paid lead generation and advertising service to local businesses.

A video sharing platform owned by Google and cited as the second largest search engine in the world. Local business owners may invest in the development of video content which can be published via YouTube as a social media tactic and form of advertising.

An Internet Yellow Pages website to which local business listings can be added. See also: IYP (Internet Yellow Pages), citation

A major source of international reviews for the restaurant industry. Zomato is an Indian restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 24 countries, including Australia and United States.As of November 2021, Zomato has stopped almost all its international businesses, including the United States (US), United Kingdom (UK), Singapore and now Lebanon. Zomato has identified three geographical segments as reportable segments, as per Zomato's quarterly financial statements released on November 10.The geographical segments comprise:I) India2) United Arab Emirates (UAE)3) Rest of the World (ROW) (such as Australia, New Zealand, Philippines, Indonesia, Malaysia, USA, Lebanon, Turkey, Czech, Slovakia, Poland, Qatar, Ireland) Link:https://www.businessinsider.in/business/corporates/news/zomato-has-closed-all-international-operations-in-uk-us-singapore-and-lebanon/articleshow/87639773.cms

A business rating service purchased by Google in 2011. Zagat ratings on a 30-point scale are currently displayed as a component of local listing data in Google's search results. In March of 2018, Google sold Zagat to Infatuation, the restaurant recommendation website, for an undisclosed amount.

The capability of an AI model to correctly perform tasks it has never explicitly been trained on. This is particularly relevant to models like GPT, which can generate responses to prompts they have never seen before based solely on patterns learned during their initial pre-training.

This refers to search engine queries where users find the information they need directly on the search engine results page (SERP) without clicking through to a website. Search engines like Google now provide AI-generated answers to many queries within the search results, eliminating the need to click on any links.

Headless BI (business intelligence) is the architectural model where the need to properly define business concepts so all stakeholders can get the same results when querying a database, regardless where they are making the request from.

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‘Headless’ simply means ‘without a presentation layer’ —A.K.A, no front-end. In the background, a headless BI essentially separates the back-end (i.e., modeling and semantic layers) from the front-end (i.e., visualization layer). This makes the former available to multiple front-ends through an API, which makes your data more reliable and consistent across all of your business applications.