Summary

If you are a franchise, a chain, or multi-location business with ten or more listings, you are eligible to apply for Bulk Verification Status. Gaining this status for your Google Business Profile allows you to create more listings without forcing you to verify listing by listing. This article will tell you whether or not your GBP qualifies and the steps required to apply for this special status.

How does my business qualify for bulk verification status?

To be eligible for verification status and other Google services, your business must comply with Google’s quality guidelines. If your business either has a physical location that customers can visit, or travels to customers where they are, you can create a Business Profile listing. Any formatting errors will hold up your bulk verification process. Once you have more than ten listings and are using a verified Google Business Profile, you can begin the process.

It is important to organize your business within a business group (formally called a business account) if you have you to have a verified account. This helps better manage your listings as well. Having this group set up allows you to share management of your listings with multiple users safely. Once you meet these requirements, you can submit a spreadsheet to Google to review.

Submit for verification

Add all your listings

Complete the form as follows:

• Business Name: Include the name of this business, along with the parent company if applicable.
• Business Countries/Regions: List only the locations managed by this account; exclude profiles managed by other accounts.
• Contact Name: Provide the names of all individuals managing this account (e.g., John Smith, Marketing; Jane Smith, Operations).
• Contact Phone: This number may be used for verification purposes.
• Business Manager Email: Enter the email address of someone who can confirm your authorization.
• Google Account Manager Email: Specify the name or email of any Google contact (e.g., Google Ads) you collaborate with.

How to stay bulk verified

The good news, is that Google will notify you via email in the event that your Bulk Verification Status were to ever be removed. The best way to ensure you keep this status is to adhere to Google's guidelines and to make sure to be regularly checking and updating your listings. Google does not believe in listings being set and forgotten, so it is important to regularly update and feed the information they crave.