Our platform tracks review data in three distinct ways to provide the most accurate and transparent picture of your online reputation. By distinguishing between these metrics, you can see not only your current standing but also the full historical narrative of your customer feedback over time.
Observed Reviews
Observed reviews represent the total historical footprint of your business. This data set includes every review our platform has ever detected, including those that were later deleted by a user or removed during a platform purge.Observed reviews represent the historical record of reviews rather than just a temporary snapshot. While active counts tell you what is happening now, Observed reviews tell the story of what happened over the entire life of your business, allowing you to track exactly how many reviews have been lost to platform changes or user actions over time.
Calculated Active Reviews
Calculated active reviews are the number of live reviews determined by our internal logic. To calculate this,, we take the total number of reviews found and subtract those our system has flagged as removed or modified. This provides an independent verification of your current review volume based on our own internal math. You will typically see this metric used in our reviews dashboards whenever a specific time range is being calculated, ensuring that the performance data you see for a specific period is as accurate as possible.
Sourced Active Reviews
Sourced active reviews are the official counts provided directly by the source platforms, such as Google, Facebook, or Yelp. In this case, no math is performed on our end; we pull this number directly from the source’s API and present it exactly as they report it to the public. This is the "public-facing" total that a customer sees when they search for your business online. We use Sourced active reviews in areas like the location module where a lifetime review count is presented, ensuring your internal reporting matches exactly what your customers see on the web.
