Google's helpful content update is a sitewide signal. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first.

Google just added a new line to their Google Posts help article in the section about "Avoid Spam". They specify that using "Duplicate photos, posts, videos, and logos are now considered to be spamming users with content.

To provide greater visibility to busiensses that are asian owned and operated. Google has created a structured attribute for you to include to your business.

Google has updated their help center best practices to advise Business Profile users and reviews not to upload photos that are blurry or selfies. To be relevant users must take photos at the location in question

The introduction of Google FAQs allows business owenrs to create up to 10 Frequently asked questions and answers can include links as reference. Great opportunity to link customers to in-depth content on your website!

The Google My Business app is no longer available. To keep your Business Profile updated and reach your customers where they are, you can use the Google Maps app and Google Search. There are no changes to how customers can view and interact with your Business Profile.

Every local organic result that Google could associate with a local business gets annotated with a Local Card. The Local Card has very limited space. Essentially the name and address are allocated two lines (21 characters each), with the business name followed by a dash symbol.

The process to advertise with Local Services Ads hasn�t changed, it�s just that the reviews requirement has changed from one review to now five. This is up from the previous requirement of having to have only one review.

Google is testing hiding the local pack within a locations tab that expands when you tap on it or the arrow down. When it expands, it shows you the full local pack listings.

Google has shown justifications in the map local pack in multiple ways many time before but I've never seen it directly in their map interface until now. This view is currently only visible for the mobile interface is.

If there is a partnership where a food brand has authorized the virtual kitchen as a verified provider of the food, the virtual kitchen may manage each authorized brand�s business profile once the authorization is confirmed.

Under the deals section of a business profile, you can now view Offer posts. This structuring has only been spotted for mobile users. Desktop views of Offer posts can only be viewed in the Posts tab.

Healthcare providers like doctors, therapists, and other medical practitioners can use Business Profile to claim and manage info for their practices. Business Profile offers the option to add details about services like telemedicine and personalize your profile on Google Search and Maps.

Google Local Services Ads just added new categories for businesses that can now leverage better visibility. These new additions are Beauty school, Driving instructor, Funeral home, House cleaning services, Massage school, Tutor, and Veterinarian.

The launch of a new business attribute for select business categories. The new attribute is for recycling that lets local storefronts and shops clearly demonstrate their recycling services.

The new local pack design looks more like local service ads and gives you the option to refine the query and location. This testing out of a specialized view is something to keep an eye out for.

Images uploaded by users are now appearing on Google Maps Listings. This is almost the same as a Google Post, but it feeds from local guides reviews. This hybrid post in Maps will read as "Updates from customers".

The appointment link in the "Info" section of the GBP Manager is not available. This is confusing multiple Google Business Profile users as were using it, onlyu to see it dissapear overnight. Speculation is swirling around whether google wants to sunset this feature in favor of third party appointment links.

Google has updated their language to help users better understand the limitations of assigning a new owner or manager to a GBP. When a manager/owner is added to a listing they must now wait 7 days before they can make any changes to the profile. The goal is to reduce the logistical headaches assosciated with adding now admins to listings.

Google is constantly exploring ways to connect people with the helpful information that they're seeking. They are rolling out an update to the Search interface on desktop so that when people search for places or businesses nearby, like 'parks near me' or 'restaurants near me', can allow users to easily see local results on the left and a map on the right.