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Local SEO Changes

Updates to the local search & maps landscape

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December 13, 2022

Google has added new attributes when posting a review

With the expansion of the attributes section, Google now allows you to label specific details for restaurant clients, such as Dine-In and Takeout options. This enhancement aims to improve the local search visibility of your locations, providing users with more comprehensive information.
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December 7, 2022

Google Launches +Topic Search Bar Refinements

Google has implemented an "easy-to-scroll list of related topics" on mobile devices, specifically in English/US. These topics will be displayed alongside filters at the top of the search results page, enabling users to engage in a more targeted exploration or discovery of new information on a particular subject.
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November 29, 2022

GBP Can Notate Previous Location

In the revised Google Business Profile interface on Search, while updating your local listing, you might come across the previous location where your business was listed before attempting to relocate it.
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November 28, 2022

Google Giving Timeframe for Suggested Edit Reviews

Following the modifications made to a Google Business Profile (GBP), you may receive a message from Google offering precise information, down to the minute, about the expected review time for your edit. In this specific case, the edit underwent a rapid review process and was swiftly published within a matter of minutes.
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November 24, 2022

Google Suggesting Service Areas for Your GBP

Google now offers suggestions for service areas to add to your business profile, granting you enhanced control over the potential services that can be listed for your Google Business locations. This feature allows you to customize and expand the service areas according to your specific offerings.
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November 18, 2022

Increase In Fake Ownership Requests

Remain vigilant for fraudulent ownership requests targeting your Google Business Profiles. It is crucial to accept ownership requests exclusively from users within your organization. Please consult your company's best practices for further guidance and precautions.
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November 17, 2022

GBP Showing The World Cup Attribute

Google is asking certain businesses, like bars, restaurants and other venues if they will be showing the world cup at their location. If they add the "showing the world cup" attribute to their business profile, Google will show it on their local business profile in Google Maps and Google Search.
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November 16, 2022

Google Posts/Updates Adds Image Cropping Tool

A new feature has been introduced that allows you to crop images for Google Posts directly during the post creation process. This convenient addition helps reduce the time spent on editing and scaling photos to align with Google's image upload best practices.
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November 14, 2022

Reviews Going Missing After Suggested Edits

Google or a user might suggest an edit to your business listing, then Google may decide to adopt that suggested edit, resulting in your Google business listing's CID, the identification number Google uses for your business, changing. With that change, the reviews go missing
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November 8, 2022

New Identity Attribute in GBP: LGBTQ+ Owned

GBP users can now select a new identity attribute in GBP for LGBTQ+ owned. This is different than the one that says LGBTQ+ friendly which has been around for several years.
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November 4, 2022

GBP Manager Redirecting To Search

Google is redirecting users from the Google Business Profile Manager website to the Google Search Interface when trying to update listing details. The goal is to move away from Google Business Profile Manager all together.
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October 21, 2022

Third Party Appointment Services Hijacking GBP

Although well documented, new instances of a a dental office having to deal with third party services being shown in their Knowledge Panel without prior authorization. Google looks for ways to automate that but sometimes it might be too much.
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October 18, 2022

Available Online Filter Now On Google Mobile 3-pack

You can now filter in Google Maps with the "Available Online" option. Use cases for this could be a lawyer or doctor for virtual/ video consultations looking to communicate before having an appointment in person.
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October 4, 2022

Google Adds More Reviews Guidelines

Google has explicitly stated that they are discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers. This has been common place for a while but is now doubled down in their terms of service.
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September 26, 2022

New Verbiage Fixed Permanent Signage to GBP Support

Google just added this to the Guidelines: "Businesses showing their address on Google should maintain permanent fixed signage of their business name at the address."
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September 6, 2022

Brand Display Name for Q&A Answers Seems to be Fixed

Google has resolved the outstanding issue where managers and owners of a Google Business Profile could not answer Q&A's as the brand. This has been a well documented bug for the better half of a year.
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September 2, 2022

GBP Messaging Business Name Display Bug Fixed

The issue where an individuals name appears instead of the business name when replying to GBP messages appears to be fixed. The reply will now be listed as "response from owner"
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August 30, 2022

Sub-Reviews: Local Reviews By Category & Attribute

Google is now asking some Google Local Guides to leave sub-reviews about a single business listing. So Google might ask the local guide about the restrooms in the restaurant or the if the place is dog friendly.
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August 26, 2022

COVID-related Attributes Removed from GBP

Covid-related Health & Safety attributes (Mask required, etc.) for Google Business Profiles disappeared completely. "Covid-19 testing center" is still available under Highlights. Covid Posts and Info Links are still available.
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August 25, 2022

Review Verification Message Now Displaying on Hub

Google displays a large warning on the Google nest hub about reviews that have not been verified as a confirmed visit and experiences. Google will remove fake content when it is identified
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