Google has been looking for a replacement sytmbol to be shown for women owned busineses. Originally it was a women icon, the purple heart icon is now the evolution in this attribute. This is clearly a test as users have identified that the logo reverts to its old design when scrolling images in Local Pack.

Google is yet to clarify the sighting of a local five-pack.

Google looking at new ways to surface GBP Offer Post in the SERPs.

The update will appear on GBP accounts, local finder, Google Maps, and the three-pack.

Reconsidering how to grant access to business listings.

Posts are being intercepted and appearing on sites one wouldn't expect to see them.

Healthcare providers are encouraged to include non-English languages supported at their locations.

Google recognizes that it is not the only review platform, offers a tally of reviews that can be found elsewhere.

Relevant business information is missing from Google's new pack view.

GBP provides another potential touchpoint with local customers.

Google improves search performance with a simple geographical update.

GBP offers business owners a clear way to consolidate multiple listings for a single location.

Restaurant owners and consumers benefit from a more user-friendly of making reviews from a mobile device.

Simplifying business owner's ability to make on-the-fly edits, GBP adds a popup.

Exclusively available on mobile Chrome views, managers and business owners need to opt in to access Call History.

The ever-present happy face symbol is added to local packs.

Most-mentioned place reviews give users a snapshot image of the customer experience.

GBP Performance reporting is coming

Hungry diners get at-a-glance restaurant star ratings.

Users can now be notified via their desktop browser of a Google My Business message being left for one of their listings. It is exciting to see Google expand users' functionality in mobile to desktop. This can be in an attempt to provide a unified local search experience.