In an attempt to make finding a doctor easier within the United States, Google now lets searchers filter the local search listings for healthcare providers, facilities, and doctors. Searchers can check which insureance networks are accepted. You can also see if that healthcare facility speaks your language, Google added the option for healthcare professionals to let prospective patients know what languages are spoken at their office.

Google is now offering you the ability to ship an item to a store near you in their local ad spaces. This is a new rollout from Google in their local pack. Retail and restaurant advertisers can now use Google Smart Bidding for store sales to optimize bids for in-store transactions, not just visits.

Customer can now get in touch directly with you via the Google Business Profile. With this new chat feature integrated with your listings Knowledge Panel. From this chat feature you can get notifications for the messages that show up in your Business Profile, can customize the automated welcome message that customers get when they message you, and share photos with your customers in the chat. If multiple people own or manage your Business Profile, each one can chat with customers.

While being logged into your Google Business Profile, you have a new messages section. It has been reported on that notifications can be displayed as new messages despite already being replied to.

Google has been looking for a replacement sytmbol to be shown for women owned busineses. Originally it was a women icon, the purple heart icon is now the evolution in this attribute. This is clearly a test as users have identified that the logo reverts to its old design when scrolling images in Local Pack.

Google is yet to clarify the sighting of a local five-pack.

Google looking at new ways to surface GBP Offer Post in the SERPs.

The update will appear on GBP accounts, local finder, Google Maps, and the three-pack.

Reconsidering how to grant access to business listings.

Posts are being intercepted and appearing on sites one wouldn't expect to see them.

Healthcare providers are encouraged to include non-English languages supported at their locations.

Google recognizes that it is not the only review platform, offers a tally of reviews that can be found elsewhere.

Relevant business information is missing from Google's new pack view.

GBP provides another potential touchpoint with local customers.

Google improves search performance with a simple geographical update.

GBP offers business owners a clear way to consolidate multiple listings for a single location.

Restaurant owners and consumers benefit from a more user-friendly of making reviews from a mobile device.

Simplifying business owner's ability to make on-the-fly edits, GBP adds a popup.

Exclusively available on mobile Chrome views, managers and business owners need to opt in to access Call History.

The ever-present happy face symbol is added to local packs.